Discover what consumers want, why they want, and how we can influence through exploratory and immersive qualitative and quantitative researches
Create surveys, Gather data and generate data-based insights that help to launch impactful and effective marketing, user acquisition and engagement programs
Develop unsupervised/supervised models to create target segments for multiple marketing campaigns
Develop predictive frameworks based on the customer life cycle to assist in user acquisition
Develop an In-depth understanding of the customer journey and current trends to improve marketing initiatives.
Work with multiple, complex data sources such as transactions, Campaign, social media behavior, and Click stream data at large scale
Dive deep into campaign performance data to identify opportunities for improvement
Develop strong hypothesis, conduct A/B analytics and make data based recommendations
Collaborate with Product for data tracking and implementation of tools like Mixpanel, Appsflyer, clevertap, webengage etc.
Perform thorough testing and validation of models, and support various aspects of the business with data analytics
Build frameworks to test marketing strategies & improve customer engagement
Salary: Not Disclosed by Recruiter
Functional Area: Analytics & Business Intelligence
Role Category: Analytics & BI
Role: Business Analyst
Employment Type: Permanent Job, Full Time